BSCM software provides users with up to date news feeds and alerts from a selection of media channels. Public relations (PR) departments use these tools to follow media channels relevant to their industry, and those of clients and business partners. BSCM solutions help companies track mentions of their brand or executives in the news and online, analyze trends in media coverage, measure the success of PR campaigns, and protect brand reputation by responding quickly to crises or negative publicity.

BSCM software can offer access to different types of media channels. Print media coverage may include newspapers, magazines, and trade journals, while broadcast channels cover television and radio. BSCM also provide access to online sources such as websites, news sites, blogs, and social media.

PR firms and businesses with in-house PR teams often can use BSCM system alongside other public relations software, such as press release distribution software, PR analytics software, and media and influencer targeting software.

Best Features of BSCM:

• Track various traditional or online media channels
• Allow users to target specific keywords, mentions, or topics, and customize feeds to their liking
• Provide users with relevant updates and alerts based on selected feeds
• Collect and store links to relevant media content for future reference
• Analyze findings with reporting features such as number and frequency of mentions, impact on company, etc.